Point Zero

In 2006 Point Zero launched its first concept retail store in the city where it all began, Montreal, Quebec, Canada. The store is an extension of the corporate head office at 1650 Chabanel West and carries the full collection of Women, Men and Children’s clothing and accessories.

This state of the art retail store was designed with the same futuristic and stylish vision as the corporate head office. The 4000 square foot store features eight changing rooms, five large flat screen TV’s and back-light posters around the store that showcase the latest campaigns.

The concept store is meant to feature everything that Point Zero’s name has to offer. Basically, a one stop shopping destination that allows you to be dressed from head to toe in Point Zero. The store showcases the entire collection for men, women and children. The men’s line includes articles such as suits and neckties as well as casual wear and underwear. The women’s line features Point Zero sportswear clothing, as well as the teen line Nicky B and the high fashion line Nicole Benisti Signature Collection.  Point Zero accessories are also sold in the concept store such items include sunglasses, socks, footwear, handbags, underwear, belts, gloves, scarves and hats.

The ongoing success of the Chabanel concept store led Point Zero to open two new stores in Quebec. In 2007 Point Zero opened a store on De Maisonneuve Boulevard in downtown Montreal and in 2010 they opened their most recent store in Bromont. The Bromont and Montreal stores each have their own unique features that create the perfect shopping environment. Both stores carry the entire collection of men’s and women’s clothing and accessories, and will soon carry Point Zero Kids.

The Quebec stores have proven to be an asset to the marketing of the Point Zero name at the national level. Point Zero is currently developing a major expansion of international retail stores, and plans to have concept stores in several Middle Eastern and European Countries. Presently, Point Zero has successfully opened franchised retail stores internationally in Saudi Arabia, Kuwait, Lebanon, Syria, Yemen, Panama and South America, and aspires to open 100 stores over the next 3 years.

Those interested in opening a Point Zero international franchise should visit the business opportunities section of our website for information on franchising.